It’s still important to track keyword rankings if you wish to optimize your SEO efforts.
Tracking keyword rankings can help you guarantee that your website shows up, using up valuable search engine real estate, and driving incremental traffic, sales, conversions, and revenue.
With the right tools, platforms, and processes in location, you can keep an eye on how well your website is performing, assisting you produce an effective keyword research technique that yields results in time.
You can likewise examine how your website is responding to changes in your SEO method to assist boost traffic to your site and meet essential efficiency signs.
What Is Rank Tracking?
Rank tracking is still an important part of any successful SEO technique and a crucial metric that most SEO pros, site owners, and marketers continue to determine.
It enables you to measure how efficient your optimization efforts have actually been as soon as your keywords start to rank and provide traffic, earnings, and conversions over time, which is the goal of SEO.
Why Rank Tracking Is Necessary For SEO
If you have keywords that rank at the top of Google that do not provide any business worth, then your SEO efforts have been lost.
By tracking keyword rankings on a regular basis and analyzing trends over time, you’ll get important insights into how effective your overall SEO technique is at driving organic traffic to your website– and potentially lifting conversions and sales.
This can be used to determine locations of chance for improving visibility and assisting more people find what you need to provide.
Luckily, there are a number of tools and platforms available that make it easy to examine where your keywords rank.
But here is how to do it the proper way based on my experience and some suggestions on how to track rankings efficiently.
How To Track Ranking With Keyword Groups
Initially, choose which keywords you wish to track using your SEO platform or point service.
You can also track keywords by hand by simply searching for the keyword in Google, but that is not a sustainable long-lasting solution.
I always advise producing various keyword groups based on the hierarchy of your website and breaking it out between branded and unbranded keywords.
Brand terms deliver a good amount of traffic and conversions for a lot of websites, and if you lose rankings for brand it can have a harmful impact on your bottom line, that makes tracking branded keywords important.
If I were managing SEO for Mrs. Fields’ cookies and tracking keyword rankings, I would break down my keyword groups by the top navigation, i.e.:
Screenshot from Mrs. Fields, December 2022
Given that there are a great deal of items, I would break product listings out into their own keyword group as well.
Also, I suggest adding a golden keyword list. These are keywords that your organization deems especially crucial, which provide a great deal of service value, and are important to stakeholders.
Mobile And Desktop
With Google’s move to the mobile-first index and search results page being different on mobile and desktop, it is an excellent strategy to track both mobile and desktop rankings. This is particularly true because there are lots of elements at play, for example, personalization, speed, mobile friendliness, and so on.
Tracking both keywords on mobile and desktop can be costly and take up extra bandwidth.
So, if you’re using a point solution or an SEO platform that does not use unlimited keyword rankings, you might strike your keyword limitation quickly– specifically if you’re managing a brand that has thousands or perhaps countless keywords.
Keeping Track Of Rival Rankings
Absolutely nothing gets an executive more fired up than showing them that your competitors is driving more traffic from keywords that your business needs to own on the very first page of Google.
Constantly monitor your competitor rankings to see where they are getting traffic from, and what brand-new keywords are driving traffic to their sites.
This enables you to see what opportunities you can easily get through net brand-new content, existing optimization, connecting, etc.
Monitoring how your rivals rank for particular keywords will offer you a good indication of how well you are carrying out in contrast, and what material you may require.
It might also inform your strategy when taking a look at how to improve your page rankings in the future.
Focus on rival positions on non-brand; this is an excellent indication of where good content will get your brand name also.
Focusing on your ranking circulation lets you focus on fast wins– for example, striking distance opportunities (keywords that rank from positions 11 to 20) where small tweaks can possibly have a substantial effect and drive more incremental traffic, revenue, and conversions.
Paying attention to keywords that rank in traffic-driving positions (i.e., positions 4 to 10) and emerging positions (21 to 40) can also assist you track efficiency and opportunities to drive incremental presence.
Screenshot from author, December 2022 Regional And Local Tracking If you’re a regional or regional organization, it’s important to
eye on how your website is performing
in different geographic areas. This will help you examine how well your regional and regional SEO efforts are working, depending on where the majority of your target market lies. Furthermore, ensure to track how keywords are trending in time, and how they’re affected by algorithm updates, website updates
, or other external factors. Rank Tracking Tools You Can Utilize There are a great deal of third-party rank tracking tools, point solutions, and platforms that
you can use to track rankings, for instance,
Traject Data, Semrush, Ahrefs, BrightEdge, or Conductor, to name a few. These tools permit you to enter any URL along with the keyword you want to examine, and then provide you with an introduction of how well that
page ranks for that term. They likewise offer insights into things like competitors level, so you can get an idea of how difficult it would be to go up in rankings.
An effective method to track rankings is through automated reports, so you understand how well your website is doing on a routine
basis. If you are an ecommerce brand name, you might wish to examine rankings weekly, or even daily. This assists you stay on top of how your keyword rankings are altering so that you can make the essential changes to keep your SEO strategy
efficient. Keep in mind that rankings tend to vary depending on customization, what information center you’re striking, and more. The majority of agencies and brands track rankings month over month, quarter over quarter, and so on. Tips For Reliable Rank Tracking Here are some suggestions for how to efficiently track keyword rankings: Utilize a precise tracking tool or platform– When tracking keyword positions, accuracy is essential.