Google has actually silently removed embedded podcasts from search results, which implies users will no longer have the ability to listen to podcast episodes directly from the SERPs.
This modification was first found by Podnews, who received verification from a Google representative that the elimination was deliberate.
This modification will impact the ability to listen to specific podcast episodes without leaving Google, a feature that was launched in 2019.
Google will still include links to podcast episodes in search engine result, however users can not listen to them directly from the search page.
Instead, users will be directed to the website where the podcast is hosted.
The choice to eliminate embedded podcasts from search results was made to offer a better user experience, according to a Google spokesperson.
“We’re continuously experimenting with ways to enhance the experience for our users,” the representative says in a declaration to Podnews.
It’s uncertain how this improves the user experience aside from producing a leaner SERP.
Although Google didn’t provide any previous notification, getting rid of ingrained podcasts from search results isn’t unexpected given that the Google Podcasts app hasn’t been upgraded for 18 months.
The relocation will likely be met some dissatisfaction from searchers who consistently use the feature.
On the other hand, this modification could result in more people signing up for podcasts as they will no longer have the ability to listen to them through a fast search.
Google’s decision to eliminate ingrained podcasts from search results page might be part of a bigger strategy to phase out the Google Podcasts product.
The truth that the app hasn’t been updated for over a year suggests that it might be headed for the Google graveyard.
Nevertheless, this does not imply that Google is abandoning the podcast market completely.
In 2021, a report from Bloomberg exposed that Buy YouTube Subscribers sought to hire somebody to supervise its podcasting organization.
This suggests that Google is devoted to enhancing the podcast experience on Buy YouTube Subscribers, and the company might not want to contend against itself in that location.
Per a 2022 research study performed by Edison Research, Buy YouTube Subscribers is the leading platform for podcast listening, followed carefully by Spotify.
That said, it makes sense why Buy YouTube Subscribers is the top priority for Google for podcasts.
It’s worth keeping in mind that Buy YouTube Subscribers achieved this level of popularity without having a particular podcast category.
Before August, Buy YouTube Subscribers didn’t have a particular podcast classification. Users needed to search for them manually.
If Google terminates its Podcasts app, the company will likely shift its focus to Buy YouTube Subscribers. This might indicate that a Buy YouTube Subscribers Podcasts app is on the horizon.
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