This past November, I chose to do an experiment. I wished to see if LinkedIn pods actually worked or if they were just a waste of time.
For those of you who do not understand what a LinkedIn pod is, it’s essentially a group of people who agree to like, comment and engage with each other’s posts. The theory is that by doing this, your material will be boosted by the LinkedIn algorithm. So, I chose to join a few pods and test it out for myself.
I’m not necessarily a recognized LinkedIn thought leader with countless fans, but I post about my composing deal with a fairly routine basis and have actually even gotten a couple of clients through LinkedIn. So a few more followers and engagements with my posts certainly wouldn’t harm.
Here’s what I learned from my experience with LinkedIn pods.
Reward: Download a complimentary guide that reveals the 11 strategies Best SMM Panel‘s social networks team utilized to grow their LinkedIn audience from 0 to 278,000 fans.
What is a LinkedIn pod?
Let’s start with the basics.
A LinkedIn pod, frequently called an engagement pod, is a group of people who have actually accepted connect and engage with each other’s material on LinkedIn. The idea is that by being in a pod, you’ll have the ability to increase your connections and, as a result, your opportunities.
In an engagement pod, members accept like, comment, share, and respond to each others’ posts on a regular basis. Typically, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can view and engage with it.
A lot of engagement pods deal with the principle of reciprocity. So, if you want individuals to like, comment, or share your material, you’ll require to do the exact same for them.
Why use an engagement pod on LinkedIn?
Engagement pods are stated to be handy since they can:
- Amplify the reach of your content
- Assist you get more engagement on your material (likes, comments, shares)
- Offer extended networking chances
- Engage employees to support your brand
The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and remarks, your post will carry out much better.
This is specifically crucial since the LinkedIn algorithm divides content on the platform into three types:
- Spam: Posts with bad grammar, too many hashtags, or accounts that post too regularly might be marked as spam.
- Low-quality posts: Posts that don’t follow best practices, or do not get enough engagement, will be labeled “low-quality.”
- Premium posts: Posts that are easy to check out, encourage questions, and incorporate strong keywords will be identified top quality and, therefore, will be shown to more users on LinkedIn.
The question is: is engagement enough to make a post “high-quality” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.
How to join a LinkedIn pod
There are a couple of different methods to join a LinkedIn engagement pod.
First, you can begin your own pod by developing a group message thread with LinkedIn users you want to pod with. We’ll call this a manual LinkedIn pod.
Second, you can use LinkedIn-specific pods, where you sign up with LinkedIn groups focused on producing pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your market.
There are also third-party apps like lempod particularly built for automating LinkedIn engagement pods.
Finally, LinkedIn pod groups exist on other social networks sites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and various other pods on platforms like Telegram.
I try out all four types of engagement pods to see which ones worked best. I utilized a different LinkedIn post for each method so that I might accurately track any differences in engagement throughout methods.
Here’s a breakdown of that procedure.
Handbook pods: I used a post on scheduling Buy Instagram Verification reels.
Prior to the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.
LinkedIn-specific pods: For this approach, I used a blog post I ‘d shared on economic crisis marketing
. Prior to the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 remarks
Automated LinkedIn pods:
I used a post I composed for Best SMM Panel on social networks share of voice. Before the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 remarks. Cross-platform LinkedIn pods: I was not able to sign up with any cross-platform pods, so no posts were used here. Handbook LinkedIn pod technique I began by creating a manual LinkedIn pod of my own.
I picked a little group of my writer buddies (because they comprehend the research procedure)to pod up with. I sent them a fast message outlining the method and motivated them to interact with each other.
Thankfully, they’re all excellent sports, and I immediately began getting a barrage of LinkedIn alerts revealing the support of my pals.
I also immediately noticed some new(complete stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”staff member(pretty particular this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin worker "width= "620 "height="504"/ > That all occurred in just a number of hours! LinkedIn-specific pod method I also signed up with a few LinkedIn group pods concentrated on digital marketing and social media.
The variety of members actually varied in these groups. One had more than a million members, at the others had just a few lots. I selected a mix of high-member pods in addition to a couple of smaller sized ones. If
vanity metrics have taught me anything, it’s that just because a great deal of individuals
remain in your circle, it doesn’t imply they’re really taking note. A few of the pods I discovered in my search were described as non-active, so I kept away from those. Of all the groups I signed up with, Game of Content was the only one that seemed to have regular posts from other users. The guidelines of GoC were pretty simple: There is
only one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it remains relevant. Group members can then comment on the post with their LinkedIn post link and other members are meant to engage with them. As I went through the weekday post remarks, I did see great deals of individuals replying to remarks with phrases like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and comments from those very same group members
. So, yeah, this was working. At least in regards to gathering more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of content
users commenting on each others linkedin posts”width= “620”height= “470”/ >
I went in and followed suit, engaging with published links and
commenting with my own link after I was done. And I gradually began to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of content user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod method I also installed the lempod extension on my Google Chrome web browser. lempod provides a digital marketplace filled with LinkedIn engagement pods you can sign up with. I signed up with a few pods concentrated on digital marketing and social media. The first one I was accepted to was called”Content+ Social Network Marketing pod”. That appeared pertinent. I instantly posted the link to my post. As soon as I shared the link, the screen opened to a huge chart, with a list of individuals
” Members who will engage”and”Members who have currently engaged. ” I cross-checked the”Members who have currently engaged”tab with my real post. And, yep. Sure enough, those users were now shown as brand-new likes on my post.
Within simply a few minutes, my impressions had grown from 191 to 206. I likewise had six brand-new comments. I saw this number steadily climb up over the next hour.
While I was seeing lots of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may suggest these users were really thinking about my work.
Not to mention, the engagement was coming in quickly. Every 45 seconds there was another notification! Possibly LinkedIn would consider my post viral? Or, perhaps it would get identified as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notifications can be found in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run up until I saw that every member of the pod had engaged. 2 hours later, I had 54 likes, 261 impressions and 24 remarks! Cross-platform LinkedIn pods I did try signing up with the” LinkedIn Development Hackers “group on Buy Facebook Verification, but I was never ever authorized.
It seems this group may
be non-active now. I did not discover any other active LinkedIn pods to sign up with on other channels. Results TL; DR: In the beginning look, it may look like the Automated LinkedIn pod was the most efficient pod, but I actually think it was the Manual pod for reasons that I will describe listed below. In either case, none of the LinkedIn pods really made a huge distinction for me or helped grow my presence on the platform significantly.
|Automated LinkedIn pod||54||24||0||261|
Keep checking out for more information and context on these outcomes.
This appeared like the most natural, a lot of consistent method. Since I was leveraging people I currently understood, the remarks were authentic, appropriate, and genuine.
Not to mention, these individuals are in fact in my market– suggesting if my posts show up in their feeds to their connections, it may help me network further.
Nothing about this method came off as spammy, though I don’t understand how practical it is to ask my buddies to do this every week.
Throughout one week, my post got:
- 13 likes
- 3 comments
- 0 shares
- 507 impressions
LinkedIn-specific pods While this approach generated the most comments, reactions were vague and less relevant than those discovered in my manual pods. Plus, the majority of these people worked beyond my industry. So, there most likely isn’t much benefit to my content showing up in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 comments
Automated LinkedIn pods This technique definitely generated the most likes and comments. But, I didn’t see any appropriate profile sees, direct messages, or connection demands come through. Likewise, while there were a great deal of brand-new comments, they were all pretty much the very same:
- “Really cool Hannah!”
- “Excellent post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these unclear comments signal that none of these users in fact read my post (that makes sense, considering their profiles are being automated).
I can only imagine that other users may see this and think the very same thing. My spam alert is sounding.
After three hours, my post got:
- 54 likes
- 24 comments
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not gather any extra engagement from this method.
What do the results suggest?
Here are the primary takeaways from my experiment.
Authentic pods have merit
There is certainly some engagement to be gotten from using LinkedIn pods. Pods that are made up of appropriate, genuine connections within your industry can certainly help to amplify your material and get you more views, likes, and remarks.
Spammy pods will not get you far
However, if you’re attempting to game the system by joining pods that have lots of fake accounts or that are unrelated to your industry, you’re not visiting much benefit. So what if you got 50, 100, or 200 likes? They do not indicate much if they’re coming from accounts that will never do business with you.
LinkedIn pods ARE awkward
I think what struck me most about this experiment was the discomfort that included having many inapplicable strangers present on my posts. Sure, from a glance it looks cool to have 50+ likes, but if anyone took a better look it would be pretty obvious the engagement was spam.
Simply as I would not recommend organizations purchase their Buy Instagram Verification followers, I wouldn’t suggest they use engagement pods. Possibly, in some cases, where the pod members are hyper-relevant to your specific niche, it deserves it. But if it looks suspicious, opportunities are your audience will observe. And the last thing you desire is to lose their trust.
Concentrate on close, appropriate connections
If you still want to join a LinkedIn pod after reading this, the best way to utilize them is to join ones that pertain to your market which are made up of connections that you can authentically engage with. This way, you’re getting targeted engagement that can result in valuable relationships (and, hopefully, genuine customers).
Here are a few pointers for discovering the ideal LinkedIn pods:
- Have a look at groups related to your market or specific niche. Much of these will have pods related to them.
- Ask trusted connections if they understand of any great pods to join.
- Develop your own pod with a group of similar people.
- Prevent excessively spammy pods that are only concentrated on promoting content and not engaging in genuine conversations.
- Most of all, focus on great, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.
Having a hard time to get enough engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and improving LinkedIn material– together with all your other social channels– simple, so you can spend more time developing quality content, tracking your performance, and finding out about your audience. Attempt it free today.