An In-Depth Guide To Start With Looker Studio (The New Google Data Studio)

Posted by

If you have not heard, Looker Studio has replaced the well-known Google Data Studio brand name.

While Google Data Studio made reporting easier for lots of online marketers, it definitely had its constraints.

As a brand name’s marketing technique progresses and becomes more intricate, so does the sophistication of its reporting requirements.

If you’re anything like me, you’re likely tired of spending hours updating the same spreadsheets monthly.

In some cases, more time is invested pulling a report than supplying real insights.

When this occurs, we’re doing a disservice by investing more time “doing” and less time in fact evaluating the data.

There needs to be a much better way, right?

This extensive Looker Studio guide will teach you how to develop and tailor action-oriented reports based upon your own information.

What Happened To Google Data Studio?

Initially introduced in beta mid-2016, Google Data Studio is a totally free data visualization tool.

Lots of marketers have used this tool for many years to merge and envision data sets from multiple channels.

And now, you’ll notice that Data Studio is no longer referenced. Where did it go?

Google formally rebranded its Data Studio product to be named Looker Studio in October 2022.

In their main announcement, Google mentioned:

“We are unifying our business intelligence item family under the Looker umbrella, combining Looker, Data Studio, and core Google technologies like expert system (AI) and machine learning (ML). Looker Studio is still totally free, and has the same features as Data Studio.”

What Is Google Looker Studio?

Google Looker Studio (previously Data Studio) syncs all of your data sources into one combined reporting experience.

It makes it possible for users to produce useful and visual control panels that are simple to translate, share, and personalize.

Essentially, Looker Studio assists exceed data visualization. It’s intended to help marketers make more data-driven decisions for their customers and brand names alike.

Currently, Looker Studio supports over 800 different information sources, in addition to 600+ data connectors.

Looker Studio Vs. Data Studio

While Looker Studio promotes a lot of the exact same features as the former Data Studio, the brand-new name also brings new features.

  • Free variation and Pro variation (paid).
  • Various modeling technique (LookML).
  • Looker integration with Google Sheets.
  • More versatile data modeling features.
  • Supports 50+ SQLs and databases.
  • Merging features from various data sources.

Among the crucial distinctions between Looker and Data Studio is the way information is designed. Looker Studio utilizes LookML (Looker Modeling Language).

The 2nd essential distinction that the majority of online marketers will take advantage of is the new and better information merging features from Looker.

In Data Studio, it allowed for data sources to be blended.

However, the biggest downside of this was that the mixing function was based upon a left outer sign up with and frequently didn’t mix information in a manner that online marketers needed.

It was a tiresome procedure that left numerous to spend more time manually importing their information into a Google Sheet, then linking that source to Data Studio.

Sounds discouraging, ideal?

Looker Studio, on the other hand, needs SQL databases to integrate any source. This suggests that raw data is passed into a database, making it much easier for Looker to merge information from various sources.

The result? A faster, more meaningful method to picture data from all your various marketing sources in an easy-to-digest format.

Getting Started With Looker Studio

There are a few key locations to guarantee your first Google Looker Studio report is a success. These include:

  • Picking a design template or dashboard.
  • Linking data sources.
  • Picking metrics that matter.
  • Sharing reports.

Looker Studio Templates

The first thing to do is to pick a template.

To gain access to Looker Studio, visit Looker Studio using your preferred Google Account. This ought to be the account that you access your Google Analytics, Search Console, Google Ads, and so on.

Looker Studio offers a wide array of templates to get you began.

If you’re brand-new to Looker Studio, it is essential to choose a template based on the type of data being represented.

Screenshot from Looker Studio, December 2022 With any template, you have the capability to customize products and typefaces to develop a more constant report. The appeal of these reports is that multiple pages can be added. Don’t feel like your whole marketing story requires to be

revealed on one page! Every customer has different requirements, and their reporting must be no various. The most efficient route I have discovered is to utilize and fine-tune different dashboards based on who the

designated audience is. For example, I may create a different dashboard or report page if I’m speaking with a CMO vs. a Product Marketing Supervisor. Why?

Depending upon the role of who you’re talking with, they will comprehend and interpret data in different methods.

A CMO, for example, doesn’t need to know the “in the weeds” information. They would like to know what channels are working, what’s not, and if they’re on track to satisfy their goals.

Connect A Data Source

Now that you’ve picked a design template, it’s time to link your data sources.

To include a connector to your template, go to Resource at the top navigation, then click Handle included information sources. Then, you’ll click + Include A Data Source.

Screenshot from Looker Studio, December 2022

There are presently 24 different Google ports, such as Google Analytics, Google Ads, Google Sheets, BigQuery, and more.

Nevertheless, you’re most likely utilizing other platforms like social networks, third-party tools, CRM systems, and more.

For those non-Google ports, Looker Studio can connect over 650 different information sources from their partner connectors!

Screenshot from Looker Studio, December 2022 By using the ports, it takes the manual tasks and synchronizes all information for you! It ‘d be difficult to note all the available information sources here, however a few of the main ones I’ve utilized in the previous consist of: Supermetrics adapters for: Buy Facebook Verification+Buy Instagram Verification Insights. Microsoft Advertising. Ad +Google Analytics

  • Data. Position Tracking.
  • And a lot more.
  • SEOMonitor. CallRail.
  • Salesforce.
  • HubSpot.
  • Most of these
  • data sources come
  • from third-party adapters.
  • Keep in mind that much of them: Additional expense. Can decrease reports. Metrics are in some cases deprecated,

    • indicating it is important
    • to remain on top of any modifications to your report and rebuild metrics if required. When including an information source, you’ll be asked to authorize the connection in between accounts.

    Choosing Metrics That Matter Speaking of metrics– they matter. Let’s be genuine, the worst is when customers open reports and

    see a total information dump. While Looker Studio is entirely customizable, this does not indicate we ought to be revealing all metrics readily available. Does your customer care about return on advertising spend (ROAS)? Make sure to include

    metrics such as invest and revenue. How about overall brand name awareness? Include pre-click metrics such as impressions, clicks, CTR, view rate, and so on.

    By communicating the correct metrics and insights based on objectives, it shows the client that you are listening to them. A win-win for everyone!

    How To Edit A Report

    Now that you have actually connected your information sources, it’s time to personalize that report!

    Let’s evaluate this Google Ads template as an example.

    Initially, you’ll want to make sure you remain in the “Edit” mode and not “View.”

    Screenshot from Google Ads, December 2022

    You can begin tailoring your report by utilizing the data field sets on the right-hand side.

    If you’ve chosen a template like the one above, the first step is to change the data source for each chart you want to pick.

    Screenshot from Google Ads, December 2022 From there, you can select from any of the different

    data fields from your selected data source to alter any visualization. Not just can you develop and modify charts and tables in Looker Studio, however the ability to choose the look of a report is a game-changer for customers. It offers a sense of consistency throughout an organization.

    A couple of ways to individualize the design of your report consist of: Font style and background color. Altering contrast metric colors. Text cushioning to line up either

  • left, center, or right.
  • Pro suggestion: If you want to alter all scorecards or
  • charts at the same time, merely pick all at the very same time before.
  • The style changes will apply to all choices. Another time-saver! In this example, I changed the report background

    , scorecard colors, and label font styles to create brand basic consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" An Extensive Guide To Start With Looker Studio(The New Google Data Studio )"/ > If you’re brand-new to Looker Studio

    , it will require time, trial and error, and persistence to

    develop a report visual that fulfills your reader’s expectations. Do not get prevented along the way! Including Report Filters An efficient method to group numerous visualizations together is by including report and page filters. For instance, if you desired all tables and charts to change when editing the date variety, you could add a Date Range icon and set it to “Report Level.”

    This suggests that if the report is consisted of numerous pages, whenever the date range is upgraded, all chart information updates alongside it.

    For example, if you wanted to dive into Project Type efficiency, there’s a filter for that!

    Merely navigate to the toolbar and pick Include a control > Drop-down list and include the Control field of “Project type” as your filter.

    < img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Pick different filters for your information to drill down more granularly."/ > This allows you to filter the data on that specific page by project type.

    For instance, if you wanted to demonstrate how Browse performs compared to Buy YouTube Subscribers, you ‘d choose from the dropdown in

    that filter. By default, filters included are at a page level. If you want to make the filter report-level( meaning the filter would appear on each page of your report), simply right-click the filter and pick Make report-level.

    Produce A Chart

    If you have actually gotten comfortable with your Looker Studio experience, let’s dive into how to produce a chart from scratch.

    The advantage of creating a custom-made chart is that you remain in full control from the start of imagining exactly what matters most.

    The initial step is to consider who will read this report. Keep in mind to include what data is necessary to them.

    Your chart must tell a story, and it depends on you to imagine that effectively.

    For example, you might want to add an “Introduction” table that includes the main metrics or crucial performance indications (KPIs) that matter to them.

    To create a chart, click on “Insert,” which will reveal you all the different charts to select from. These consist of:

    • Time series.
    • Bar chart.
    • Pie chart.
    • Tables.
    • Scorecards.
    • Bullet charts.
    • A lot more.

    In this example

    , I wish to pick a basic bullet chart to add to my CMO Introduction page. The objective of this chart is to show if we fulfilled our

    month-to-month objective of app installs. The primary step is to pick the metric you’re determining. In this case, I picked” Installs.” To make this bullet chart reliable, you need to include your target/goal. Ensure to inspect the box that says”Program Target.”Then, I input different range limitations to show the progress.

    I kept the last range the like the target value. You can also put the last variety as a greater value than your target, specifically if you go beyond that target value.

    So, what does this chart state? It represents that our objective was 5,500 app installs for the month of November. According to the bullet chart, they were close to hitting their goal but didn’t quite make it.

    In some cases simple charts are all you need to represent the required data. Like all other aspects of Looker Studio, you can customize the design of any chart, table, or element as I did above.

    Sharing Reports

    The following alternatives are available for sharing a Looker Studio report:

    • Invite people.
    • Schedule email shipment.
    • Get report link.
    • Embed report.
    • Download report.

    < img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="A Thorough Guide To Get Started With Looker Studio(The New Google Data Studio)"

    / > If you wish to invite people to access the report in real time, it is essential to examine the share settings. To add somebody through e-mail, it must be a Google account email. They can be included as a “Viewer”or an”Editor.”

    • Another information precaution Looker Studio added was how links to the report can be shared. You can select from: Restricted. Only individuals who you have actually shared the report with can open the link. Unlisted. Anybody on the web with the link can view(or edit– select this setting carefully). Public. Anyone on the internet with the link can find and see(or modify– pick this setting carefully).

    Another cool function Google included is the option to restrict sharing in the following options. In the share settings, click the”gear”icon in

    • the right-hand corner: Avoid editors from changing gain access to and including brand-new individuals.
    • Disable downloading, printing, and copying for audiences.

    < img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="A Thorough Guide To Begin With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="An Extensive Guide To Begin With Looker Studio (The New Google Data Studio)"/ > I generally recommend inspecting the first box to prevent editors from altering gain access to or including new people.

    By doing so, it permits us to preserve control of the report settings and the integrity of report changes.

    Start With Looker Studio Now

    Ideally, this introduction to Google Looker Studio will empower you to feel more positive in creating individualized reports for your customers and brand names.

    More Resources:

    Included Image: RomanR/Best SMM Panel